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How real estate is reacting to Facebook’s data scandal

Years ago, I was talking to a social media consultant about the best platforms for real estate. She talked knowledgeably about the pros and cons of each, but never mentioned Facebook. When I asked her why, she said, "It goes without saying. Facebook is non-negotiable. You have to be there because that’s where everybody is." ... READ MORE +

Zillow quietly charging big builders for listing exposure

Since 2016, Zillow Group has been tapping into a new revenue stream by charging high-volume builders to post new-home listings on all of the company's websites, which include Zillow.com and Trulia, the two most popular home search portals, Inman recently learned ... READ MORE +

Here’s why new home construction is down so much

Michael Neal, an analyst with the National Association of Home Builders, estimated that only about 890,000 single-family homes will be built in 2018 -- nearly 1 million short of annual growth projections by the U.S. Census Bureau, which includes migration shifts and birth rates. ... READ MORE +

How an agent is selling the house from Tarantino’s ‘Pulp Fiction’

Storytelling can be a powerful tool for marketing any property. But Kevin Dees, a Los Angeles real estate agent with The Agency, is lucky that his listing at 4145 Kraft Avenue in Studio City already comes with a great tale ... READ MORE +

Inman selects Ambassadors for Connect San Francisco 2018

Ambassadors are vibrant members of the Inman community who volunteer at each event to make introductions, help new attendees find their way and bring the spirit of connection alive ... READ MORE +

ICNY 18 Data: Business advantages of MLS innovations

Why sit by and let others innovate when you could be leading the innovation parade? Listen in as MLSListings CEO James Harrison and managing partner at Heithaus Properties John Heithaus discuss the changing MLS landscape ... READ MORE +

ICNY 18 Data: Integrating big data and AI into the MLS

Listen in as Houston Association of Realtors' Sam Scott and Remine co-founder and CFO Mark Schacknies take the Inman Connect stage to dive into big data and artificial intelligence issues as they pertain to the multiple listing service (MLS) ... READ MORE +

Real estate daily market update: March 20, 2018

All the latest real estate market news ... READ MORE +

Ylopo harnesses the full power of Facebook advertising to grow your business

Ylopo is a comprehensive digital marketing platform for real estate agents that leverages Facebook advertising and IDX websites ... READ MORE +

Is your cash buyer a phony? 4 warning signs

I started my career right out of high school at 19 years old with no college degree, no family name and little understanding of the real estate industry. I lacked a lot of things many took for granted, but what I did have is an entrepreneurial spirit and a good amount of street smarts ... READ MORE +